Just came across this site. The idea seems like a great one, a way for people to pass on gift cards they can't or won't use to people who would use them - and to make a few bucks in the exchange.
The Toronto-based company has been featured recently in a number of media, including CBC's The National.
As for me, cash or a gift card from a store I frequent is the best type of gift and probably for others in similar circumstances.
Speaking of which... a friend recently sent me a Thrifty Foods Smile card.
As I wrote in thanks, there's a reason Thrifty's calls its gift card 'the smile card': it puts smiles on the faces of its recipients. The moment I opened that envelope, my face grew a grin from ear to ear.
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