18 February 2009

Retailer desperation

... encourages headlines like this:

Just add hot water - Starbucks to sell instant coffee

at $2.95 for three packets (hot water provided for free) or $1.00 per packet.

Let's see...

The average cup of instant coffee made from a jar of instant coffee sold in grocery stores, costs about $0.20. Now, if that doesn't work for you - cuz of the going out to buy coffee culture - then how 'bout asking for a cup of hot water, then pouring into the cup instant coffee from a packet which you bought in bulk? Such packets go for about $0.18 wholesale. Am sure, what with hard times and all, retail customers wouldn't be shunned.

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